Enhancing Brick-and-Mortar Stores with Scan & Go
The Scan & Go technology is a promising and elegant way to raise store efficiency to a new level and make up for the backlog demand regarding the immense rise of online shopping.
For brick-and-mortar retailers, competing with the giants of e-commerce nowadays is a challenge, to say the least. Shopping online is becoming more and more popular and the repercussions of the COVID-19 pandemic only gave more momentum to this trend.
However, it was also this global pandemic which raised the awareness of numerous retail owners as to how Scan & Go solutions are a way to catch up with the leading edge of Amazon and the likes. Thus, it accelerated a new way of shopping which combines the best of two worlds and simultaneously creates spillover effects between online and retail stores.
Maximizing efficiency with Scan & Go
When compared to e-commerce, brick-and-mortar stores lack behind mainly in terms of convenience, waiting times, but also when looking at the overall store efficiency. A lot of money is invested in staff and premises, while not drawing on the full potential of either of these factors.
Consequently, a Scan & Go application can do a lot to help brick-and-mortar stores in maximizing their potential, for example in regards to
- being more cost efficient,
- being more operational efficient, especially in terms of employees,
- optimizing available store space,
- increasing sales revenue through targeted promotions,
- boosting customer loyalty, and
- enhancing the overall customer experience.