Smart Suggestion Algorithm

A smart suggestion algorithm deploys machine learning to improve recommendations using a large amount of data.

In order to maximise the benefit of data collection offered by MSCO, an innovative Scan & Go application will make use of this kind of algorithm to constantly improve, creating value for customers who benefit from better recommendations and for retailers who are able to passively increase sales. This kind of technology benefits from a network effect; the more people use the Scan & Go application, the more data is generated, the better the recommendations become, which leads to more people using the application and generating even more data.