One of the key advantages of a Scan & Go application for retailers is the increased visibility it affords to the landing screen. By dedicating a part of this screen to a featured product, retailers can be certain that customers using their MSCO solution will see this product during their shopping journey.
This allows retailers to drive sales towards a particular product and also offers the possibility of an advertising partnership with brands. The featured product slot becomes a commercial tool that brands can utilise to make customers aware of their new product. This benefits the retailer through the direct income from advertising and the sales of the featured product. It can also be used to show customers that a retailer is stocking a trendy or popular brand and to make them aware of new additions to the range of products.
The featured product could also be more tailored to the individual customer, with suggestions based on their past baskets.