Micro Campaigns

Since most retailers today focus on an omnichannel experience and we have seen a waning influence in traditional channels such as radio and print advertising, marketing departments have been pushed to innovate and become more savvy with their campaigning. Micro campaigns are small, hyper-targeted promotions that allow retailers to reach key demographics that are particularly valuable to their business. Once more, the data generated and the connectivity created by a MSCO solution allows retailers to make use of this tool in a brick and mortar setting. On the basis of the customer’s shopping history, micro-campaigns can be delivered with pinpoint accuracy and shown to users in the Scan & Go application.

It is important to remember that delivering the micro-campaign is only the first step. In order to measure and track its success, it is imperative that retailers are able to manage and measure their micro-campaigns using analytics. This allows them to determine the ROI and to finetune their approach for the next campaign.