Peer recommendations are another powerful tool that can help retailers to grow their business. While word of mouth is a very familiar term, online reviews are a great example of a digital peer recommendation. Integrating this into a MSCO solution gives retailers the opportunity to show customers what others who have bought this item think. This kind of tactic has long been used to drive sales on online platforms, and thanks to Scan & Go technology, retailers can provide these insights to their customers in physical stores.
Peer recommendations as well as other information can be added to the product information already shown in the Scan & Go application by scanning the barcode, or displayed separately using a QR code. This opens the possibility of a more detailed walkthrough, which may be of interest to more premium retailers where extensive product information may be required.