Strike Price

A strike price is a marketing tool to draw attention to a discount that is currently being offered on a product. By listing the original price with a strike through it alongside the current, more attractive price, the retailer can emphasise the savings and benefit to the customer.

This has long been done on the physical shelf labels or through advertising placed around the store, but with MSCO solutions retailers can present this information in an even stronger visual context. In order to deliver as much value as possible, a good Scan & Go application should be able to display this information in a way that highlights the benefits of the offer. By showing this information in the basket, retailers ensure good visibility of their value creation as well as giving customers the satisfaction of seeing their savings.